AdFi
HA

HEROLD ADVISORS, INC.

SEC Registered

OUR FOUR PILLARS OF CLIENT SERVICE: DEDICATION | ACCOUNTABILITY | PROACTIVITY | RESPONSIBILITY

NEW YORK, NYhttps://heroldlantern.com212-371-3950
Assets Under Management
$500M–$1B
Year Founded
1972
Employees
9
Office Locations
2 offices
Total Accounts
563

About the firm

Herold & Lantern Investments, Inc. is a family-owned wealth management boutique with a national presence, created through the merger of Bernard Herold & Co. and Lantern Investments. The firm serves individual and broker-dealer clients, educating and guiding them to achieve their financial goals through risk management, capital growth, and wealth preservation, with particular expertise in bond investing.

Firm Focus

Client segments reported on the firm's SEC Form ADV — applies to all advisors at the firm.

High Net WorthPension/Profit SharingInsurance Companies

Areas of expertise

Bond InvestingFixed IncomeWealth ManagementBrokerage ServicesTri-party ClearingAsset ManagementFinancial PlanningInvestment BankingMunicipal BondsMortgage-backed Securities

Services

Brokerage services, bond investing (municipal, corporate, government, mortgage-backed securities, and brokered CDs), wealth advisory, fee-based asset management, financial planning, retirement and college savings, insurance solutions, tri-party clearing arrangements, fixed income sales and trading, and investment banking

insurance

Who they serve

Individual investors, high net worth individuals and families, institutional investors, and broker-dealer clients

Client segmentClientsAssets managed
Individuals (Non-HNW)439$138M
High Net Worth Individuals118$374M
Charitable Organizations4$19M

0 total clients reported on Form ADV.

Leadership

Lawrence Stephen Herold
HEROLD ADVISORS - PRESIDENT, DIRECTOR, CEO, COO, CHIEF LEGAL OFFICER, CCO
Inc. Percheron Asset Management Group
HOLDING COMPANY
Lawrence Stephen Herold
PERCHERON CEO AND SECRETARY
Keith Michael Lanton
PERCHERON PRESIDENT AND TREASURER
Wendy Diane Sheftel
PERCHERON - SHAREHOLDER
Lawrence Stephen Herold
SHAREHOLDER
Paula Margaret Herold
PERCHERON SHAREHOLDER

Office locations

2 offices in 1 state
NY
NEW YORKHQ
NY
STATEN ISLAND

Advisors at this firm

13 advisors in the directory

Regulatory & compliance

CRD number
#105090
SEC Number
801-11216
Disciplinary History
Yes
Fee Model & Minimums
Model: AUM / Other

Data as of April 7, 2026 · Source: SEC IAPD & FINRA BrokerCheck

Contact Information

Editorial disclosure

This profile was compiled and published by AdvisorFinder as editorial content using publicly available information from the SEC's IAPD database and FINRA BrokerCheck. HEROLD ADVISORS, INC. has not reviewed, approved, or endorsed this profile and is not responsible for its accuracy. Regulatory records change over time — always verify the current record directly on the SEC or FINRA websites before making any decision.

BrokerCheck data is used subject to the FINRA BrokerCheck Terms of Use. Found something inaccurate? Report inaccurate data and we will correct any error we introduced. Errors in the underlying BrokerCheck record itself are referred to FINRA, which maintains that record.

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HEROLD ADVISORS, INC. in NEW YORK, NY | AdvisorFinder