AdFi
MH

Midwest Heritage Financial Advisors

SEC Registered

Dream big and we'll help you plan smart.

Assets Under Management
$100M–$500M
Year Founded
1930
Office Locations
3 offices
Total Accounts
647

About the firm

Midwest Heritage is a full-service financial institution headquartered in West Des Moines, Iowa, with nine locations throughout the Midwest. Serving local communities since 1930 and a subsidiary of Hy-Vee since 1986, it offers banking, lending, insurance, and investment services to both consumer and commercial customers.

Firm Focus

Client segments reported on the firm's SEC Form ADV — applies to all advisors at the firm.

IndividualsHigh Net Worth

Areas of expertise

InvestmentsFinancial PlanningRetirement PlanningInsuranceBankingLendingTrust ServicesFarm ManagementEstate PlanningAg Financing

Services

Full-service advisory offerings including investments, financial planning, and insurance; also provides banking, lending, trust services, estate and probate, farm management, and insurance products.

Who they serve

Individuals and businesses, including both consumer and commercial customers.

Leadership

Fsb Midwest Heritage Bank
OWNER
Inc. Hy-Vee Food Stores
OWNER
Matthew Graham Watters
PRESIDENT AND CHIEF COMPLIANCE OFFICER

Office locations

3 offices in 1 state
IA
West Des MoinesHQ
IA
Chariton
IA
Grimes

Advisors at this firm

4 advisors in the directory

Regulatory & compliance

CRD number
#306308
SEC Number
801-119038
Disciplinary History
No
Fees & Minimums
Fee arrangements the firm reports: AUM / Hourly / Flat Fee

Data as of January 2, 2026 · Source: SEC IAPD & FINRA BrokerCheck

Contact Information

Editorial disclosure

This profile was compiled and published by AdvisorFinder as editorial content using publicly available information from the SEC's IAPD database and FINRA BrokerCheck. Midwest Heritage Financial Advisors has not reviewed, approved, or endorsed this profile and is not responsible for its accuracy. Regulatory records change over time — always verify the current record directly on the SEC or FINRA websites before making any decision.

BrokerCheck data is used subject to the FINRA BrokerCheck Terms of Use. Found something inaccurate? Report inaccurate data and we will correct any error we introduced. Errors in the underlying BrokerCheck record itself are referred to FINRA, which maintains that record.

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Midwest Heritage Financial Advisors in West Des Moines, IA