AdFi
SF

SOUTHERN FINANCIAL GROUP, LLC

SEC Registered

At our firm, we have the client—and only the client—in mind.

BIRMINGHAM, ALhttps://thesouthernfinancialgroup.com205.383.1415
Assets Under Management
$1B–$5B
Employees
8
Office Locations
1 office
Total Accounts
2597

About the firm

Southern Financial Group, LLC is a Registered Investment Advisor firm based in Birmingham, Alabama, with an experienced staff of Certified Financial Planners, Certified Public Accountants, and Personal Financial Specialists. The firm draws on over 60 combined years of experience managing portfolios for a wide variety of clients with diverse financial needs, offering customized investment strategies ranging from highly aggressive growth portfolios to ultra-conservative wealth preservation approaches.

Firm Focus

Client segments reported on the firm's SEC Form ADV — applies to all advisors at the firm.

IndividualsHigh Net Worth

Areas of expertise

Financial PlanningInvestment ManagementPortfolio ManagementTax PlanningRetirement PlanningEstate PlanningCollege PlanningInsurance PlanningCFPCpa/pfsWealth Preservation+1 more

Services

The firm offers investments (bonds, common stock, IRAs, brokerage accounts, government securities, variable annuities), financial planning (retirement plans, tax plans, 401(k)/403(b) planning, college plans, estate plans, profit sharing plans), insurance (disability income, life, and long-term-care insurance), and investment management.

Who they serve

A wide variety of clients with very different financial needs, including individuals investing to build wealth, protect their family, or preserve their assets.

Client segmentClientsAssets managed
Individuals (Non-HNW)788$280M
High Net Worth Individuals352$768M
State/Municipal Entities2

0 total clients reported on Form ADV.

Leadership

David Franklin Painter
MEMBER, CHIEF COMPLIANCE OFFICER
Christopher Todd Holder
MEMBER, CHIEF FINANCIAL OFFICER

Office locations

1 office in 1 state
AL
BIRMINGHAMHQ

Advisors at this firm

3 advisors in the directory

Regulatory & compliance

CRD number
#142644
SEC Number
801-67489
Disciplinary History
No
Fee Model & Minimums
Model: AUM / Hourly / Flat Fee
Minimum: $50,000 (waivable)
Asset tierAnnual rate
First $500,0001.00%
Next $500,0000.85%
Next $1,000,0000.75%
Above $2,000,0000.50%

Data as of February 26, 2026 · Source: SEC IAPD & FINRA BrokerCheck

Contact Information

Editorial disclosure

This profile was compiled and published by AdvisorFinder as editorial content using publicly available information from the SEC's IAPD database and FINRA BrokerCheck. SOUTHERN FINANCIAL GROUP, LLC has not reviewed, approved, or endorsed this profile and is not responsible for its accuracy. Regulatory records change over time — always verify the current record directly on the SEC or FINRA websites before making any decision.

BrokerCheck data is used subject to the FINRA BrokerCheck Terms of Use. Found something inaccurate? Report inaccurate data and we will correct any error we introduced. Errors in the underlying BrokerCheck record itself are referred to FINRA, which maintains that record.

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