AdFi
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ARROWROOT FAMILY OFFICE, LLC

SEC Registered

SOFTWARE-FOCUSED BOUTIQUE INVESTMENT BANK

MARINA DEL REY, CAhttps://arrowrootadvisors.com833-224-2249
Assets Under Management
$100M–$500M
Year Founded
2013
Employees
18
Office Locations
5 offices
Total Accounts
1416

About the firm

Arrowroot Advisors is a software-focused boutique investment bank providing M&A advice and financing solutions to emerging and middle-market growth software and web-enabled businesses. The firm concentrates on recurring revenue businesses with subscription or transaction-based pricing models, including SaaS and web-enabled companies. Its mission is to deliver superior results for clients by leveraging deep industry domain insight, positioning expertise, and broad networks of investors and acquirers.

Firm Focus

Client segments reported on the firm's SEC Form ADV — applies to all advisors at the firm.

IndividualsHigh Net WorthPooled VehiclesPension/Profit SharingState/MunicipalInsurance Companies

Areas of expertise

SaasSoftwareBoutique Investment BankingSell-side M&aWeb-enabled BusinessesRecurring RevenueMiddle-marketMergers And AcquisitionsSubscription BusinessesFinancing Solutions

Services

Sell-side M&A advisory services, including structuring transactions and terms, developing marketing strategies and offering materials, marketing transactions to acquirers, investors, and lenders, negotiating final terms, and managing documentation and closing.

Private funds / alternatives
HedgeReal Estate

Who they serve

Emerging and middle-market growth software and web-enabled businesses, including SaaS companies, entrepreneurs, and investors; specifically recurring revenue businesses with subscription or transaction-based pricing models.

Client segmentClientsAssets managed
Individuals (Non-HNW)818$79M
High Net Worth Individuals595$326M
Investment Companies0
Pooled Investment Vehicles0$0
Pension/Profit Sharing Plans2$8.0M
State/Municipal Entities0
Insurance Companies0
Sovereign Wealth Funds0
Corporations0$0

0 total clients reported on Form ADV.

Leadership

Roberto Francisco Santos
CHIEF EXECUTIVE OFFICER & CHIEF COMPLIANCE OFFICER
Llc Vitreous Partners Holdings
MEMBER
Roberto Francisco Santos
MANAGING MEMBER
Mark Ryan Mccarron
MANAGING MEMBER
Irene Gerasimos Apergis
CHIEF OPERATING OFFICER

Office locations

5 offices in 4 states
CA
MARINA DEL REYHQ
VA
CHARLOTTESVILLE
CA
EL DORADO HILLS
MI
ROCHESTER HILLS
WA
TACOMA

Advisors at this firm

15 advisors in the directory

Regulatory & compliance

CRD number
#168744
SEC Number
801-121878
Disciplinary History
Yes
Fee Model & Minimums
Model: AUM / Hourly / Flat Fee / Performance-based
Minimum: $25,000 (waivable)
Asset tierAnnual rate
First $10M1.00%
$10M to $30M0.90%
Above $30M0.75%

Data as of March 30, 2026 · Source: SEC IAPD & FINRA BrokerCheck

Contact Information

Editorial disclosure

This profile was compiled and published by AdvisorFinder as editorial content using publicly available information from the SEC's IAPD database and FINRA BrokerCheck. ARROWROOT FAMILY OFFICE, LLC has not reviewed, approved, or endorsed this profile and is not responsible for its accuracy. Regulatory records change over time — always verify the current record directly on the SEC or FINRA websites before making any decision.

BrokerCheck data is used subject to the FINRA BrokerCheck Terms of Use. Found something inaccurate? Report inaccurate data and we will correct any error we introduced. Errors in the underlying BrokerCheck record itself are referred to FINRA, which maintains that record.

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