AI
ALLY INVEST ADVISORS
SEC RegisteredWhen life happens, be confident in your next move.
CHARLOTTE, NChttps://ally.com/go/invest/promotion/ipsumv10855-880-2559
Assets Under Management
$1B–$5B
Employees
8
Office Locations
1 office
Total Accounts
79536
About the firm
Ally Invest offers self-directed trading, robo portfolio, and personal advice services. With Ally Invest Personal Advice, clients receive a personalized financial plan and investing strategy from an advisor. Ally Invest serves all budgets and experience levels with investment accounts for every type of investor.
Firm Focus
Client segments reported on the firm's SEC Form ADV — applies to all advisors at the firm.
IndividualsHigh Net Worth
Areas of expertise
Self-directed TradingRobo PortfolioWealth ManagementFinancial PlanningPersonal AdviceEtfsStocksBondsGoal-based InvestingSocially Responsible InvestingGenerational Wealth+1 more
Services
Self-Directed Trading (stocks, bonds, ETFs and more with no commission fees on most U.S.-listed securities), Robo Portfolio (automated goal-based investing with no advisory fee or 0.30% per year), and Personal Advice (personalized financial planning and ongoing investment advice from a financial advisor at an annual advisory fee ranging from 0.85% to 0.75%).
Who they serve
All budgets and experience levels; Personal Advice is available to current Ally customers only and requires at least $100,000 in investable assets.
| Client segment | Clients | Assets managed |
|---|---|---|
| Individuals (Non-HNW) | 83,137 | $1.6B |
| High Net Worth Individuals | 62 | $85M |
| Investment Companies | 0 | — |
| Pooled Investment Vehicles | 0 | $0 |
| Pension/Profit Sharing Plans | 0 | $0 |
| Charitable Organizations | 0 | $0 |
| State/Municipal Entities | 0 | — |
| Insurance Companies | 0 | — |
| Sovereign Wealth Funds | 0 | — |
| Corporations | 0 | $0 |
0 total clients reported on Form ADV.
Leadership
Inc. Tradeking Group
MAJORITY SHAREHOLDER
Tradeking Holdings Llc
SHAREHOLDER
Zecco International Bv
SHAREHOLDER
Richard John Hagen
CHIEF EXECUTIVE OFFICER/PRESIDENT
Michael J Chiodo
VICE PRESIDENT OF FINANCE
Roberto Ettore Donovan
CHIEF COMPLIANCE OFFICER
Office locations
1 office in 1 state
NC
CHARLOTTEHQ
Advisors at this firm
87 advisors in the directory
Jonathan Ament
Investment Adviser Representative
Evan Armstrong
Investment Adviser Representative
Samuel Aussieker
Investment Adviser Representative
Sheri Lynn Bartyzel
Investment Adviser Representative
Horace Richard Carney IV
Investment Adviser Representative
William Chase Causey
Investment Adviser Representative
Shannon Lea Christensen
Investment Adviser Representative
Desiree Ceara Coleman
Investment Adviser Representative
Tiarra Coleman
Investment Adviser Representative
Eugene Henry Davis
Investment Adviser Representative
Roberto Deaguero
Investment Adviser Representative
Peter John Dolan Jr.
Investment Adviser Representative
Jorge Mario Espinoza
Investment Adviser Representative
Janice Gayle Farr
Investment Adviser Representative
Kamden Gaines
Investment Adviser Representative
Christopher Michael Gee
Investment Adviser Representative
Luke A Gentry
Investment Adviser Representative
Zachary Raymond Gibson
Investment Adviser Representative
Charles Aldon Gordon
Investment Adviser Representative
Jamie Christen Gore
Investment Adviser Representative
Deryck Ian Gryne
Investment Adviser Representative
Mohammad Hameed
Investment Adviser Representative
Jonathan Allen Hancock
Investment Adviser Representative
Jeffrey Maurice Harris
Investment Adviser Representative
Nathan Harris
Investment Adviser Representative
Christopher Hernandez
Investment Adviser Representative
Brian Hodgeman
Investment Adviser Representative
Christopher David Holt
Investment Adviser Representative
Dylan K Hood
Investment Adviser Representative
Iman Howard
Investment Adviser Representative
Lathan Shaun Hunter
Investment Adviser Representative
Jamal Jordan
Investment Adviser Representative
Titilope Jinadu
Investment Adviser Representative
Melissa Johns
Investment Adviser Representative
Eric W Jones
Investment Adviser Representative
Leslie Antoinette Kelly
Investment Adviser Representative
Thomas Christopher Kemp
Investment Adviser Representative
Sarah Ann Khan
Investment Adviser Representative
Brett Kincade
Investment Adviser Representative
Jonathan Kisch
Investment Adviser Representative
Daniel Andrew Kleiner
Investment Adviser Representative
John Colton Knowles
Investment Adviser Representative
Gerald Krager
Investment Adviser Representative
Raymond Edward Lancaster
Investment Adviser Representative
James Edward Lenoir
Investment Adviser Representative
Shelton Stevie Lester
Investment Adviser Representative
Ashley Marie Liggins
Investment Adviser Representative
Derek Lightner
Investment Adviser Representative
Scott Brian Makowski
Investment Adviser Representative
Bryan Marciniak
Investment Adviser Representative
Russell Westover Martin
Investment Adviser Representative
Jacob Misialek
Investment Adviser Representative
Susan Monahan
Investment Adviser Representative
Sharon Elizabeth Morrow
Investment Adviser Representative
Domenico Matteo Napolitano
Investment Adviser Representative
Ather Naqi
Investment Adviser Representative
Samantha Denise Newsom
Investment Adviser Representative
Matthew Kenneth Odom
Investment Adviser Representative
Miteshkumar D Patel
Investment Adviser Representative
Derek Eugene Petrella
Investment Adviser Representative
Wesley Price
Investment Adviser Representative
John William Ratey
Investment Adviser Representative
Dariya Rentuk
Investment Adviser Representative
Serena Rizzo
Investment Adviser Representative
Shane Jeremy Robertson
Investment Adviser Representative
Jacob Zaire Robinson
Investment Adviser Representative
Juan Rosas
Investment Adviser Representative
Ryan Joshua Russell
Investment Adviser Representative
Sammy Santacruz
Investment Adviser Representative
Hameem Syed Shah
Investment Adviser Representative
Brandon Michael Shephard
Investment Adviser Representative
Joshua Smail
Investment Adviser Representative
Connor Snook
Investment Adviser Representative
Charles P Sours
Investment Adviser Representative
Loretta Ballard Spangard
Investment Adviser Representative
Patricia Amber Strong
Investment Adviser Representative
Justin Tak
Investment Adviser Representative
Troy Talamelli
Investment Adviser Representative
Cheryl Gunar Thompson
Investment Adviser Representative
George Andrew Trabookis
Investment Adviser Representative
Holly Vest
Investment Adviser Representative
Kathy Lynn Wilson
Investment Adviser Representative
Darren White
Investment Adviser Representative
Johnny Arthur Williams
Investment Adviser Representative
Janet Ann Wulf
Investment Adviser Representative
Mitchell Patrik Zaelit
Investment Adviser Representative
Ryan N Zutter
Investment Adviser Representative
Regulatory & compliance
CRD number
#170301
SEC Number
801-79305
Disciplinary History
No
Fee Model & Minimums
Model: AUM
Minimum: $100,000 (waivable)
| Asset tier | Annual rate |
|---|---|
| Tier 1 - First $250,000 | 0.85% |
| Tier 2 - Next $750,000 up to $1,000,000 | 0.80% |
| Tier 3 - Above $1,000,000 | 0.75% |
Data as of April 1, 2026 · Source: SEC IAPD & FINRA BrokerCheck
Contact Information
Find an advisor that fits
Search AdvisorFinder's marketplace to compare financial advisors by specialty, location, fees, and more.
Editorial disclosure
This profile was compiled and published by AdvisorFinder as editorial content using publicly available information from the SEC's IAPD database and FINRA BrokerCheck. ALLY INVEST ADVISORS has not reviewed, approved, or endorsed this profile and is not responsible for its accuracy. Regulatory records change over time — always verify the current record directly on the SEC or FINRA websites before making any decision.