AdFi
AA

ADVISORY ALPHA, LLC

SEC Registered

Simplify. Grow. Maximize.

HOLLAND, MIhttps://advisoryalpha.com866-530-1400
Assets Under Management
$1B–$5B
Employees
66
Office Locations
19 offices
Total Accounts
24401

About the firm

Advisory Alpha flexibly integrates with select financial advisors by providing a comprehensive advisory solution designed to simplify, grow, and maximize the impact of their practice. The firm offers a single-provider platform covering advanced planning, asset management, compliance, marketing, and technology, with all components developed and managed in-house.

Firm Focus

Client segments reported on the firm's SEC Form ADV — applies to all advisors at the firm.

IndividualsHigh Net WorthPension/Profit SharingCharitable Organizations

Areas of expertise

Advanced PlanningAsset ManagementComplianceMarketingTechnologyRIA SupportPractice ManagementSuccession PlanningFee CompressionTurnkey Advisory Platform

Services

Advanced planning, asset management, compliance, marketing, and technology services delivered as an integrated single-provider platform. The firm also supports advisors in starting an independent RIA, enhancing an existing RIA, affiliating with a competitive RIA, and buying a practice or building succession.

Who they serve

Select financial advisors who are planning and relationship focused, have a business-owner mindset, and are culturally and client aligned. Most partner firms operate with support staff, have an established and growing clientele of assets under management, and are engaged in insurance, broker-dealer, or tax planning services.

Client segmentClientsAssets managed
Individuals (Non-HNW)8,341$1.5B
High Net Worth Individuals458$910M
Charitable Organizations33$42M
Insurance Companies4,999

0 total clients reported on Form ADV.

Leadership

Steve Mark Osterink
MANAGING MEMBER
Steven Mark Osterink
CONTROL PERSON
Katie Lyn Koeman
CHIEF COMPLIANCE OFFICER

Office locations

19 offices in 10 states
MI
HOLLANDHQ
ID
NAMPA
OH
WHITEHOUSE
SC
FORT MILL
AR
LITTLE ROCK
CA
ONTARIO
WA
GIG HARBOR
AR
LITTLE ROCK
MI
HOLLAND
VT
WEST WINDSOR
CA
ROCKLIN
MI
BINGHAM FARMS
ID
MERIDIAN
OH
PERRYSBURG
MI
ZEELAND
MI
BYRON CENTER
NC
GREENSBORO
IA
JOHNSTON
MI
HOLLAND

Advisors at this firm

64 advisors in the directory

Riley Scott Aalderink
Investment Adviser Representative
Dual-registered
Guy Abbott Alderdice
Investment Adviser Representative
Dual-registered
Benjamin D Allen
Investment Adviser Representative
Investment Adviser Rep
Jared Aulick
Investment Adviser Representative
Investment Adviser Rep
Michael Thomas Baker
Investment Adviser Representative
Investment Adviser Rep
Michael Harrison Baker
Investment Adviser Representative
Investment Adviser Rep
Joshua John Bergsma
Investment Adviser Representative
Dual-registered
Kevin Michael Bucher
Investment Adviser Representative
Investment Adviser Rep
Elijah Timothy Beckwith
Investment Adviser Representative
Investment Adviser Rep
Lisa Renae Carlson
Investment Adviser Representative
Investment Adviser Rep
Justin Chase
Investment Adviser Representative
Investment Adviser Rep
Jaime Nicole Cowper
Investment Adviser Representative
Investment Adviser Rep
Nicole Janisse Crandell
Investment Adviser Representative
Investment Adviser Rep
Brenden Dewys
Investment Adviser Representative
Investment Adviser Rep
Michael Alan Dewitt
Investment Adviser Representative
Dual-registered
Charles Fredrick Dinise
Investment Adviser Representative
Investment Adviser Rep
Ryan Michael Elenbaas
Investment Adviser Representative
Dual-registered
Jaden Elenbaas
Investment Adviser Representative
Investment Adviser Rep
Seth Frantz
Investment Adviser Representative
Investment Adviser Rep
Luke J Franks
Investment Adviser Representative
Investment Adviser Rep
Bryan K Gaiser
Investment Adviser Representative
Investment Adviser Rep
Connor Ross Gaffney
Investment Adviser Representative
Dual-registered
Deirdre Hafen
Investment Adviser Representative
Investment Adviser Rep
Robert Severin Harkson
Investment Adviser Representative
Dual-registered
Stephen George Harlow
Investment Adviser Representative
Investment Adviser Rep
Nicholas Henry Heinrich
Investment Adviser Representative
Dual-registered
James Michael Hill
Investment Adviser Representative
Dual-registered
Glenn A Hansen
Investment Adviser Representative
Investment Adviser Rep
Danny Cory Howes
Investment Adviser Representative
Dual-registered
Robert Kort
Investment Adviser Representative
Investment Adviser Rep
Brian J Kragt
Investment Adviser Representative
Investment Adviser Rep
Jonathan Edward Lohr
Investment Adviser Representative
Investment Adviser Rep
Martin Lopez Tuero
Investment Adviser Representative
Dual-registered
Jeffrey Kim Lorenz
Investment Adviser Representative
Dual-registered
David John Loskill
Investment Adviser Representative
Investment Adviser Rep
Gaylynn Loskill
Investment Adviser Representative
Investment Adviser Rep
Ross Evan Marynell
Investment Adviser Representative
Investment Adviser Rep
Gregory Carl Mayes
Investment Adviser Representative
Dual-registered
Steven Michael Milligan
Investment Adviser Representative
Dual-registered
Josef Andrew Mehall
Investment Adviser Representative
Investment Adviser Rep
Ryan Alexander Mesimer
Investment Adviser Representative
Investment Adviser Rep
Ronald Arthur Myers
Investment Adviser Representative
Investment Adviser Rep
Kaitlyn Natividad
Investment Adviser Representative
Investment Adviser Rep
John Newton
Investment Adviser Representative
Investment Adviser Rep
Sean O'Drobinak
Investment Adviser Representative
Investment Adviser Rep
William Joseph O'Neil
Investment Adviser Representative
Dual-registered
Kyle Timothy Obrien
Investment Adviser Representative
Investment Adviser Rep
Mark Ryan Oneil
Investment Adviser Representative
Dual-registered
Janine Lee Osterink
Investment Adviser Representative
Investment Adviser Rep
Steve Mark Osterink Jr.
Investment Adviser Representative
Dual-registered
Joel Palmbos
Investment Adviser Representative
Dual-registered
Ramona Henderson Pearson
Investment Adviser Representative
Dual-registered
James Wesley Poling
Investment Adviser Representative
Investment Adviser Rep
Nathan Poiry
Investment Adviser Representative
Investment Adviser Rep
Daniel James Ribbink
Investment Adviser Representative
Investment Adviser Rep
James Jay Schipper
Investment Adviser Representative
Dual-registered
Elizabeth Kathleen Skoglund
Investment Adviser Representative
Dual-registered
Peter A Samenuk
Investment Adviser Representative
Investment Adviser Rep
Matthew Swinford
Investment Adviser Representative
Investment Adviser Rep
Ian Thomas Thanasiu
Investment Adviser Representative
Investment Adviser Rep
Ryan Patrick Trulove
Investment Adviser Representative
Dual-registered
Karron Edgar Wages
Investment Adviser Representative
Dual-registered
Nathan C Weeber
Investment Adviser Representative
Dual-registered
Benjamin Lawrence Winne
Investment Adviser Representative
Investment Adviser Rep

Regulatory & compliance

CRD number
#158282
SEC Number
801-72499
Disciplinary History
No
Fee Model & Minimums
Model: AUM / Hourly / Flat Fee

Data as of March 31, 2026 · Source: SEC IAPD & FINRA BrokerCheck

Contact Information

Find an advisor that fits

Search AdvisorFinder's marketplace to compare financial advisors by specialty, location, fees, and more.

Editorial disclosure

This profile was compiled and published by AdvisorFinder as editorial content using publicly available information from the SEC's IAPD database and FINRA BrokerCheck. ADVISORY ALPHA, LLC has not reviewed, approved, or endorsed this profile and is not responsible for its accuracy. Regulatory records change over time — always verify the current record directly on the SEC or FINRA websites before making any decision.

ADVISORY ALPHA, LLC in HOLLAND, MI | AdvisorFinder